Push Start Campaign | JEI & XPG Games

Push Start Campaign facilitated by the JEI & XPG Games

Project link

Case Study

I worked with the Jamaica eSports Initiative (JEI) and XPG games to launch the “push start campaign”, a media campaign to promote esports in Jamaica and building recognition of the body on a national scale.

The Jamaica Esports Initiative is the governing body for eSports in Jamaica, mandated to develop competitive video games. Among other objectives, we aim to develop and encourage eSports skills, establish Jamaica as a recognized entity in the global eSports community and provide resources for our national team to participate in international events.


UTech, Jamaica

Project Date

January – March 2020

Tools used

Photoshop, Illustrator, InDesign, XD, WordPress

Project Type