Meet Koko analytics, a new competitor to Google Analytics that promises privacy, accurate data and best of all, no Google tracking.
What is Koko Analytics?
According to the developer’s website, Koko Analytics is “An open-source analytics plugin for WordPress that does not use any external services and respects your visitors’ privacy.”
This is great news for developers and bloggers looking for a way to track their web site’s traffic without giving their data to Google. In fact, Koko Analytics offers several privacy-focused options that I will look at shortly.
Koko Analytics Features
Right now, Google has a monopoly on website tracking services, so any decent alternative needs to be just as good or better to replace it.
However, that’s not this plugin’s approach. Rather than trying 1-up Google on features, they’ve become the anti-Google analytics plugin – opting for security and privacy over fancy features.
Unlike other failed Google analytics alternatives, Koko Analytics doesn’t advertise a bunch of bells and whistles to get your attention.
Let’s look at some of the plugin’s features:
Plug and play
I like plugins that don’t require a lot of steps to get started. All you have to do is install and activate the plugin and it will start tracking users. What’s even more awesome is that Koko Analytics doesn’t need some code to be inserted in your WordPress website header.
No external services
Like I mentioned before, this plugin does not require any external services to track your visitors. Everything remains on your WordPress website.
No personal information is stored
Google Analytics is really good at identifying a user’s personal information to the point where it scares me. But, I should’ve known better, it was created by Google after all.
Koko Analytics doesn’t collect any personal information about the user’s age, gender, location and other personally identifiable information.
Fast, even under pressure
According to the developer, Koko Analytics can handle thousands of visitors or sudden bursts of traffic with no issue.
Control who gets tracked
When it comes to managing what visitor types are tracked, the plugin makes the process as painless as possible.
Cookies allow webmasters to easily track information about returning visitors, however, if you don’t need this information, you can disable it.
Automatically delete old data
If you don’t need old data, you can set how often to clear outdated page view information. Unfortunately, the plugin does not come with an “export to Excel” option so I just leave it disabled.
Works with your favourite cache plugin
Koko Analytics works with your favourite caching plugin to track page views for cached pages. I use Litespeed on Mane Design Ja. and it works just fine. Sadly, I can’t say much about other caching plugins.
Koko Analytics offers automatic tracking for AMP pages on your WordPress website right out the gate with no additional setup.
Koko Analytics is GDPR compliant by design. If you live in the EU or have EU customers then this plugin is the right fit for you.
How to install and open Koko Analytics
Go to your WordPress dashboard panel and click on plugins, then click “Add New”
Search for the plugin name and choose the first option. Once installed, click “activate”.
To access your website analytics, click on Dashboard and then “Analytics”.
The plugin starts tracking visitors automatically but feel free to play around with the settings located at the top-right.
In conclusion, Koko Analytics is a wonderful Google Analytics alternative that is open-sourced and privacy-focused. The plugin doesn’t come with a lot of complex features but it does give you what you need to accurately track your website’s performance.
While great, I believe this plugin is best suited for smaller websites or blogs who don’t need detailed monthly reports. I am currently testing Koko on my website right now with the intention of switching over from Google Analytics and so far its been great. I highly recommend it.
What are you thoughts on this plugin? Do you know any alternatives I should try? Feel free to leave a comment below.
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