ColorKuler is a simple tool but it might just be the single best way to find your Instagram colour palette.
My good friend Zhaneirie and I were having a conversation about rebranding our social media feeds. One of the things I loved about her Instagram feed, was how she had everything colour coordinated. Until recently, I never bothered to colour coordinate my feeds, use grids or any other Instagram trends. I still don’t like grids, but I did find a lot of value in using colour to plan my posts.
The problems of trying to colour coordinate your feed
Colour coordinating your Instagram feed can be tedious if you don’t have an idea of what your brand colours are.
When choosing colours, you have to consider cultural meanings and how well they work together. Scenarios like these are why I suggest hiring a graphic designer to help you through the process. However, if you’re just starting out then an Instagram account is all you need. ColorKuler has made the task of finding your brand colours a lot easier.
Generate colour palettes using your Instagram feed
Colorkuler is a web-based application that will generate a colour palette from your Instagram username. The tool works by looking at your last nine posts and generating a colour palette.
There is a pro version that provides more complex features like last 24 photos palette and most liked colour. However, I really don’t see the point in upgrading unless you want to support the developers.
How to use Colorkuler
To get started, simply enter your Instagram username, click the arrow and the tool will generate a colour palette. Colorkuler then searches Instagram using their API to fetch your last nine posts.
Next, download your Instagram palette by clicking the ‘Download Your Palette’ button. A download prompt should show up shortly after. If you want to use these colours for your brand, I’d recommend using Coolors to get the hex/Pantone codes. Coolors is an amazing colour palette and gradient generator I use in all my projects.
Related: The Unofficial Coolors guide (2020).
To summarise, Colorkuler is an effective tool for finding your Instagram colour palette. I highly recommend it for anyone looking for a quick branding tool to set them on the right path. Are you in need of a graphic designer who understands colour theory as well as the meanings behind colours? Please get in touch with me.