ColorKuler is a simple tool but it might just be the single best way to find your Instagram colour palette.
My good friend Zhaneirie and I were having a conversation about rebranding the other day and one of the things I loved about her Instagram feed @zhaneiriemaisoncreative, was how she had everything colour coordinated. Until recently, I never bothered to colour coordinate my feeds, use grids or any other Instagram trends. I still don’t like creating grids but I did find a lot of value in using colour to plan what I post to my Instagram feed.
Colour coordinating your Instagram feed can be tedious if you don’t have an idea of what your brand colours are. Picking colours that work well together and understanding their meanings in different cultures is a lot of work, which is why I always recommend hiring a graphic designer to help you through that process. However, if you’re brand-new to the branding process, and you have an Instagram account, ColorKuler has made the task of finding your brand colours a lot easier.
Colorkuler is a web-based application that will generate a colour palette from your Instagram username. The tool works by looking at your last nine posts and generating a colour palette.
There is a pro version that provides more complex features like last 24 photos palette, best nine colour palette, most liked colour, total like and count profile colour. The pro version costs $2.99 but I really don’t see the point in upgrading unless you want to support the developers.
To get started, simply enter your Instagram username and click the arrow or press enter and the tool will generate a colour palette using your last nine photos. Colorkuler then searches Instagram using their API to fetch your last nine posts.
You can download your Instagram palette by clicking the ‘Download Your Palette’ which will download a PNG file you can use for reference. If you want to use these colours for your brand, I’d recommend using Coolors to get the hex/Pantone codes. Coolors is an amazing colour palette tool that you can use to develop a colour palette to incorporate into your brand.
Related: The Unofficial Coolors guide (2020).
Colorkuler is a very simple tool but it is very effective at using your feed to find your Instagram colour palette. I recommend it to anyone just getting into branding and need a quick tool to set them on the right path when picking colours. If you need a graphic designer who understands colour theory and the meanings behind colours, feel free to reach out to me at [email protected] or via the contact form.